London: R&B star Rihanna`s new fragrance has been approved by the animal rights activists at PETA as the Bajan beauty has teamed up with Parlux, a cruelty-free company to create it.
Reb`l Fleur, which will hit store shelves on January 25 was created by the 22-year-old singer in collaboration with the experts at Parlux, who have been on PETA`s `good list`, for their policy to not test products on animals, Femalefirst reported.
PETA Senior Vice President Dan Mathews is so impressed with the `Umbrella` hitmaker that he sent her a big bouquet of flowers as a token of appreciation for her concern towards animals.
"Rihanna`s decision to team up with Parlux is as kind to animals as her music is to your ears. By renouncing animal tests, Parlux is proving that beauty doesn`t have to have an ugly side," he said.