Philip Green praises business-savvy Kate Moss

London: Businessman Philip Green says model Kate Moss ruled the fashion industry for about two decades because she understands how to best market herself and remain in-demand. The Topshop boss praised Moss in an interview to London Evening Standard newspaper, reports contactmusic.com. "The bottom line is this - she manages herself well. She`s been smart, she understands the fashion business, and she doesn`t go talking everywhere. And she hasn`t run off and put her name on everything," Green told the London Evening Standard newspaper. Moss is set to launch her next collection for the retail giant this spring, almost four years after her last collaboration came to an end, and Green can`t contain his excitement. "The campaign images are the best we`ve ever had...She`s tried on every single piece," Green said.