Pop star Gwen Stefani to launch budget clothing range
New York: Gwen Stefani is collaborating with budget store Target to create an affordable range of clothes for babies, children and teenagers.
The 41-year-old singer, who already has her own fashion range LAMB, will work on the collection, entitled `Harajuku Mini`, which will be a spin-off of her successful `Harajuku Lovers` young contemporary apparel and accessories collection and `Harajuku Lovers` fragrance, reported Women`s Wear Daily.
"Harajuku Mini is a dream come true. I`ve always wanted to do a cool children`s fashion line inspired by the supercute and playful kid`s clothing you find in Japan.
"The whole idea is about being creative, expressing your own individuality and having fun getting dressed. Target has given me the creative freedom to design kid`s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices," she said.
Trish Adams, senior vice president of Target, said, "Gwen is a creative force and her ability to create fun, wearable fashion made her an ideal partner for Target."
Scheduled to be launched in two phases, one in November and the next in January, prices for Harajuku Mini for Target will range from USD 3.99 to USD 29.99.