Rihanna launches her own scent

London: RnB singer Rihanna has launched her own perfume Reb’l Fleur.

The 22-year-old appeared in a sultry TV commercial surrounded by marabou feathers and sporting a matching pink dress, reports the Daily Star.

Rihanna’s Reb’l Fleur, which comes in a stiletto-shaped bottle, is set to go on sale this month.

The scent is said to be “daring, sexy and truly memorable”.