Rihanna new face of Emporio Armani

London: Singer Rihanna has become the new face of Emporio Armani innerwear and Armani Jeans.

The singer will appear in advertisements for the fall-winter 2011-2012 collection of the Italian fashion house which will go on air in September. The ads were shot in New York.

"We are excited to have Rihanna supporting us in our celebration and building a new generation of fans," femalefirst.co.uk quoted Markus Pinger, representative of the brand, as saying.

The cosmetics brand teamed up with the the 23-year-old to celebrate their 100th anniversary and released a photo of her posing seductively and apparently naked.

The brand earlier roped in stars like David and Victoria Beckham, Cristiano Ronaldo, and Megan Fox to represent the brand.


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