London: Pop star Rihanna is set for her television debut as she has signed up for a talent hunt show to discover a new fashion designer.
"I`ve always had a great love of fashion. It`s a constant source of inspiration and is a big reason why I`ve grown into the artist I am today. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts," thesun.co.uk quoted Rihanna as saying.
Rihanna will executive produce and appear in the ten-part series. She has handpicked fashion addict, and Girls Aloud singer Nicola Roberts to host the yet-to-be-titled show.
"I am so excited to be working with Rihanna on finding a new up-and-coming designer. I was so flattered when she asked me to work with her on this show. I`m so excited for us to get started," said Roberts, who is following in the footsteps of her other bandmates Cheryl Cole, Sarah Harding and Kimberley Walsh by getting into the small screen space.
The show`s winner will get to create an outfit for Rihanna to wear for her performance at the Wireless festival in London`s Hyde Park in July.
The show will go on air on Sky Living in the summer.
The unknown designers who will participate on the show will be challenged to create outfits for a string of musicians and celebrities.
According to sources, Rihanna, who has sold more than 20 million albums, would be "heavily responsible" for casting and would be involved in the show`s editing and post-production.
Jane Johnson, director of Sky Living, said: "I am thrilled we are working with Rihanna on her first TV project. She is a great talent with a huge international following and a brilliant and individual fashion sense."
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.