Rita Ora new face of Madonna`s brand

Updated: May 16, 2013, 14:17 PM IST

London: Singer Rita Ora has reportedly signed a 500,000 pounds deal to be the face of Madonna`s clothing brand - Material Girl.

Ora has already shot campaign photos for the label, run by Madonna and her daughter Lourdes, reported Sun online.

"Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her. They met at the Met Ball in New York last week and Madonna admired Rita`s attitude so signed the idea off," a source said.

"Rita jumped at the chance because she`s a huge fan of Madonna. She also hopes it gets a break in the States the same way she got in UK," the source added.

Ora already has an influential mentor in Jay Z. He signed her to his label Roc Nation when she was just a teenager.

The designer stores located in the US offer collection inspired from the 1980s style and targets teenagers.