Robert Pattinson replaces Jude Law as new face of Dior Homme fragrance

New York: Robert Pattinson has been named as the latest face of Dior Homme fragrance, French Luxury house Christian Dior has confirmed.

The 27-year-old Hollywood heartthrob is set to star in a new campaign for the brand, which will be hitting magazines and TVs screens soon, the New York Daily News reported.

Dior said in a statement picked by Guardian that they are excited to announce that Pattinson will be joining the privileged circle of Dior faces.

The company asserted that the new ads have been photographed by American artist Nan Goldin and filmed by French director Romain Gavras, adding that the new Dior Hommecommunication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).