Sarah Jessica Parker launches online jewellery shop

IANS| Updated: Jan 23, 2014, 07:42 AM IST

Los Angeles: Sarah Jessica Parker has taken out time from her acting career to work on a new online jewellery store.

The 48-year-old has signed up to curate members-only site, where she will pick out her favourite designer pieces from the collections for customers, reports

Talking about her involvement, Tim McElwee, co-founder of the site, said: "She`s a fashion icon, and that kind of says it all. I love that she will go to an event in an elegant dress and pair it with a bada** piece of jewellery."

The "Sex And The City" star has set up another project where she will design Hallmark greetings cards, wrapping paper and stationery.

Jessica Parker`s other projects include creating her own shoe line, SJP, which is due to launch this year, and working as president of designer brand Halston Heritage.