London: Looks like music mogul Simon Cowell has become a trendsetter as his high-waisted trousers with a shirt open almost to his navel became an instant hit with British men.
Cowell recently displayed his macho man in such attire on TV show ‘Britain’s Got Talent’.
Three-quarters said they would now go for a night out in a shirt with at least three buttons undone while 41 per cent would dare to leave four buttons not done up.
The research by department store Debenhams also found that the trend has even spread to the workplace, with 36 percent of men saying they would ditch their shirt and tie for the unbuttoned look.
“This is a look more commonly associated with Latin lovers, but it has now hit these shores with British men embracing the warmer weather to bare their chests,” the Daily Express quoted Paul Baldwin, menswear director at Debenhams, as saying.
He added that men thought the look attracted women.
“You only need to look at Simon Cowell vs. Louis Walsh on The X Factor to know that button-free fashion gets the girls,” he added.