Timberlake launches fragrance for women
London: Singer-actor Justin Timberlake who launched his female fragrance Play for Her, says it is for real women rather than those who like to have a fairytale feel through their perfume.
"I think that perfume should be experienced in a layer. I think the modern woman doesn`t need to be sold on feeling like Cinderella. I feel like this is a little more tangible, a little more real," Justin was quoted as saying by contactmusic.com.
He decided to launch the women`s version after launching a men`s cologne Play for Him. Justin created the scents in collaboration with French label Givenchy.
"I`ve always loved Givenchy`s brand just because it`s very sleek and very modern. We didn`t get into a partnership to create a women`s fragrance. We got into a partnership to create a men`s fragrance. But I think that they saw the opportunity and it translated very well," said Timberlake.