New Delhi: Designer Pria Kataaria Puri, who won the Asian Achievers award and has designed for the likes of Paris Hilton, Madonna, Raveena Tandon and Tabu, says it is high time the fashion industry was seen as serious business rather than just entertainment.The designer, known for her signature gowns, kaftans, dresses and animal print saris, also said the Indian retail industry is going through a bad phase and it needs immediate attention.
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