London: A woman from UK is at war with the famous Kardashian clan, claiming that the American reality TV stars have taken her product name for their new range of cosmetics.
Jay Willey from Harrogate, North Yorkshire, claims that her company sent examples of their Kroma beauty product range to the Kardashian family’s make-up artist 18 months ago in the hope that sisters Kim, Khloe and Kourtney would endorse the products.
But she has learned that the Kardashian’s have now launched their own product under the remarkably similar name of Khroma, the Mirror reported.
“I’ve been working on this for two years, since October 2010, building up the brand in the EU, contacting major retailers, trying to make Kroma an established make-up brand. Then in June this year we hear the Kardashians and their branding company Boldface are bringing out their range with a name almost identical to ours,” she said.
“We’ve been working so hard on this and now it looks like they’re taking our brand name. They even appear to have used the same font as ours on their packaging. But we are fighting back. Do they think that we will just go away? Or do they presume we are too scared to go head to head with them, or that we can’t afford it?
“I know the Kardashians themselves will be sat on a beach somewhere having their pictures taken... it’s the machine behind them that we’re taking on. It just seems so unfair. Those girls are meant to be role models. Young girls everywhere look up to them. But here they are bullying a small business, trying to ruin us,” she added.
Jay, who runs Kroma’s European arm, is joining forces with the American founding company, which has been trading since 2004, to battle the reality stars through the US courts.
But she says the Kardashian machine appears to be trying to bully them into giving up the battle.
“We’ve been in negotiation with their lawyers and ideally we’d like them to change the name, but these talks have failed,” she said.
“They want to take it to litigation in the States so they can keep the name, which could cost an absolute fortune. They estimate they will be making 45-50 million pounds a year but they made us an insulting financial offer.
“By going to litigation they think they can just make it so expensive that we’ll lose heart and disappear,” she said.