Victoria Beckham launches ‘Emily the Strange’ inspired girly dresses
London: Victoria Beckham has launched a new range of ultra-feminine dresses drawing inspiration from edgy teenage cartoon character ‘Emily the Strange’.
Her new range called ‘Victoria by Victoria Beckham’ focuses on a looser silhouette, and characterizes the alter ego of her super-glamorous main line customer.
“These are the kind of dresses I’ve been searching for,” a newspaper quoted Victoria as telling Women’s Wear Daily magazine.
“The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night,” the former Spice Girl member stated.
She aims to reach a broader audience with this range, which not only features significantly lower price points than her main line, with dresses set to retail primarily around the 350 pounds - 560 pounds mark, but also caters for women not possessed of a size 6 figure.
“I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured,” Posh said.
“It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great,” she added.