Mumbai: Whoever said buxom beauties could not model lingerie brands can mince their words now. Rumour has it that Vidya Balan may be approached by leading international lingerie brand Victoria’s Secret to become their brand ambassador in India.
Victoria’s Secret played the famous ‘Ooh la la’ song from Vidya’s forthcoming film, ‘The Dirty Picture’ during an international ramp show. The show was later shown on a fashion based channel.
Speaking to DNA, a source said, “They’ve discovered that Indian women don’t fit into the international bracket when it comes to lingerie sizes. So, when they were thinking about a campaign specially aimed for Indian women who are generously endowed, Vidya’s name came to the fore. Of course, there’s a shock value too, when you have an A-list actor’s associated with a lingerie brand.”
“The campaign is at an ideating stage, and needs to go through various stages of approvals, before hitting the public space domain. It also includes getting an approval from the actor herself. But yes, there is a chance she might become the first model for the line that is aimed exclusively at Indian women, who are of bigger built than an average model,” added the source.
When the producers of the film were asked about the recent developments, they admitted that they were aware of the news. “We are aware of the lingerie brand using the music from our film for their fashion show. Yes, they have been showing a sudden interest. However, we can’t comment any further,” said Tanuj Garg, CEO, Balaji Telefilms.