Winslet endorses knitwear brand

Updated: May 17, 2011, 12:59 PM IST

London: `Titanic` star Kate Winslet has become the new face of American knitwear brand St John and will be seen in their autumn advertising campaign.

The 35-year-old is following in the footsteps of Angelina Jolie, Gisele Bundchen and Karen Elson to become the latest ambassador for the brand and says she is excited about it, reports

"The St John collection is effortless and chic, and I think it speaks a lot about how real women live and dress today. I am excited to collaborate and work with St John," she said.

The actress has previously been ambassador for Lancome cosmetics and Longines watches.