London: Women waste over 76.38 pounds (over $100) every year on wrong shades of makeup products like blusher, bronzer, eyeshadow and lipstick, says a study conducted by Britain`s online store MyVoucherCodes.co.uk.
Despite buying an average of 6.2 items in the wrong colours, more than two-fifth women respondents of the study admitted that they never return the products to the shopkeeper. A majority of them said they didn`t think they would be allowed to return the products, reports femalefirst.co.uk.
"Many people believe that they can`t return makeup products, even if it`s unused, which isn`t the case. Whilst many stores of course won`t allow a return on used items, some do; particularly if the incorrect colour match was done in store," said Mark Pearson, Chairman, MyVoucherCodes.co.uk.
"It`s vital to try before you buy in this instance. Almost five thousand pounds in a lifetime on wrong colour makeup is an incredibly large amount of money, which can easily be avoided by testing out in natural light - or booking a tester session with a makeup counter," added Pearson.