London: Singer Kimberly Wyatt launched her organic make-up range BM Beauty because she wanted to take a stand against animal testing.
Business partner Laura McComiskie opened her eyes to the ill-treatment of animals in the industry.
"I have always been an animal lover all my life but before I didn`t have all the knowledge about what goes into products, especially make-up," contactmusic.com quoted Wyatt as saying.
"Laura already had a make-up line with cleansers and moisturisers and the knowledge she had gained by developing that and making sure it stands for everything she stands for, in terms of saying no to animal cruelty, really opened my eyes to the things I want to take a stance for too," she said.
Wyatt is currently working on new stage production "Revolution", a live dance show in London`s West End, which features 20 young dancers showcasing their talents.