Melbourne: James Bond, who is known for ordering his signature martini “shaken, not stirred,” will reportedly ditch his drink for a Heineken beer in the latest 007 flick.
According to Ad Age, actor Daniel Craig, who portrays the British Secret Service agent, will reach for a Heineken rather than his trademark cocktail in a scene from the upcoming Bond movie ‘Skyfall’, after Heineken USA struck a deal with the film franchise, News.com.au reported.
Craig will additionally star in a commercial for the brew to run globally, with ‘Skyfall’ director Sam Mendes serving as a consultant.
The English actor will also appear as Bond on special packaging for the beer.
“[James Bond] is a perfect fit for us. [He is] the epitome of the man of the world,” Heineken USA chief marketing officer Lesya Lysyj told the trade paper.