`Coronation Street` boss believes soap writers better than Shakespeare

London: `A Coronation Street` boss defended using William Shakespeare`s poetry in a trailer for `Corrie` and `Emmerdale` by saying that the Bard will be lucky to land a job on their soaps.

ITV soap creative director John Whiston said that they were `arrogant` enough to use the Bard`s sonnets in their ad, as both soaps are at their peak,` the Mirror reported.

In the ad, running since Friday, some of the best-known faces from the soaps read the lines from the sonnet.