`DID L`il Masters` tops TRP chart

Last Updated: May 05, 2010, 20:01 PM IST

New Delhi: Out of four new reality shows launched on the small screen last week, Zee TV`s ‘Dance India Dance Li`l Masters’ has emerged as the winner in the Television Rating Points (TRPs) race.

‘DID L`il Masters’ scored a whopping 6.7 television rating for its premiere episode Friday, leaving behind Colors` ‘Chak Dhoom Dhoom’, also a children`s dance show, with a TRP of 4.4, according to television audience measurement (TAM) figures.

"We are overwhelmed by the roaring response our viewers have given to the very first episode of `DID L’il Masters`," Nitin Vaidya, business head, Zee TV & COO - ZEEL, said in a press release.

"Since we were extremely confident about `DID Li’l Masters` and had full conviction in its format, we decided to keep out of the marketing clutter generated by the competition. Instead, we leveraged on the equity of the brand and just let our content do the talking," he added.

Three dance reality shows – ‘DID L`il Masters’, ‘Chak Dhoom Dhoom’ and STAR Plus` ‘Zara Nachke Dikha’ - and Sony TV`s flagship music talent hunt show ‘Indian Idol 5’ were launched last week.

The second season of ‘Zara Nachke Dikha’, which boasts of judges like Bollywood actress Shilpa Shetty, actor Arshad Warsi and ace choreographer Saroj Khan, fell flat with the lowest TRP of 2.4 on its launch date Saturday.

‘Indian Idol’ scored a rating of 3.

IANS

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