Zee Media BureauAgra: On the eve of Asad & Zoya’s nikaah in ‘Qubool Hai’, Zee TV treated the viewers, trade and media fraternity with scrumptious biryani.It was for the first time in the history of Indian Television that the world witnessed a fairy tale wedding. Marriages on Indian television will never be as grand as ZEE TV hosting the heavenly reunion of Asad (Raqesh Vashisht) and Zoya (Surbhi Jyoti) in ‘Qubool Hai’ against the back drop of the majestic Taj Mahal on the day of love – Valentine’s Day. One of the most followed serials on Indian television, this eagerly awaited grand wedding sequence could have not taken place at any other better place than the epitome of love - the magnificent Taj Mahal. The nikaah set a benchmark and inspired millions to follow the suit.The innovative wedding sequence was heavily promoted through a well defined marketing campaign by the channel. This included print, on-air, outdoor and digital media. The channel had used a mix of a bouquet of all mediums of publicity to create a frequency multiplier that created a very high visibility campaign for the show and the said highpoint.
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