Bethenny Frankel ‘used reality TV fame to build $120-m empire’
Last Updated: Monday, April 25, 2011, 17:51
  

Melbourne: Bethenny Frankel has revealed how she has built a 120-million-dollars business empire using her reality TV fame.

The 40-year-old has admitted that her sole reason for going on reality TV shows was to strengthen her business ambitions.

"I went on the show single-handedly and exclusively for business," the Daily Telegraph quoted her as telling The Hollywood Reporter.

Frankel was celebrating the sale of her Skinnygirl cocktail line (featuring a 100-calorie margarita) by the world`s fourth-largest spirits company, Fortune Brands`` Beam Global - for a price tag insiders have placed at 120 million dollars.

The former natural-foods chef, who developed the cocktail line in 2009 with partner David Kanbar has become the latest personality-turned-mega-entrepreneur on a growing list of reality stars who have turned the tables on producers and networks and found a way to capitalize on their fame through business ventures wholly their own.

ANI


First Published: Monday, April 25, 2011, 17:51



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