London: Television advert for U 2 frontman Bono’s ‘One’ charity is facing ban in UK on account of breach of rules laid down by the 2003 Communications Act.
The advert essentially calls for governments to help tackle the causes of famine in Africa.
The minute-long film, which is a part of One`s Hungry No More campaign, has been deemed too political.
Clearcast, which approves adverts, said it could be in breach of rules laid down by the 2003 Communications Act, the BBC reported.
“These rules ensure that adverts aren’t being broadcast by bodies whose objects are wholly or mainly political,” the BBC quoted Clearcast spokeswoman as saying.
“One appears to be caught by this rule as they state that part of their raison d`etre is to pressure political leaders,” she added.
“It also appears that a number of the claims made in the version of the ad that we have seen are directed towards a political end, which is again against the rules,” she said.
Reacting to the ban imposed, ‘One’ said it was “absurd” the advert could not be shown.
The advert called The F Word: Famine is the Real Obscenity and features popular stars like Bono, George Clooney, Colin Farrell and Sex and the City star Kristin Davis.