Bruce Willis` advertisement banned in UK

Los Angeles: Hollywood action star Bruce Willis` television commercial promoting a broadband service has been banned in UK.

The BSkyB`s broadband service advert reportedly includes pricing details in small print that takes aim at rival company, telecom giant BT, reported Ace Showbiz.

In the advertisement the 58-year-old `Die Hard` star is seen complaining about his slow broadband service before when someone responds, "You could try Sky Broadband. It`s totally unlimited. Sky Broadband Unlimited is USD 11.60 a month, which is less than half BT`s standard price."

Advertising Standards Authority in the country said that the company should have used a voice over instead of printing the price in text.