London: Actress Courtney Cox’s ‘Cougar Town’ series’ executive producer Bill Lawrence has revealed plans of changing the show`s name.
Lawrence admits TV chiefs are now considering revamping it as the show has changed direction as the plot progressed since premiering in the US in September (09).
"I`d like to (change the name), and the studio has been talking about it for three reasons,” the Daily Express quoted him as telling HitFix.
“One, partly as a result of common sense and partly from their research, they find too many instances of... people saying they would never watch a show called Cougar Town... and then they screen an episode and people go, `Oh, I would watch this show`,” he added.
"Second... you would be hard-pressed to watch the last three episodes of the show and (if you) asked anyone for titles, I doubt anybody would say Cougar Town.
“Third, in a world where (network) ABC (is) looking to promote (TV comedy) Modern Family and capitalise on it to promote all their new shows next fall, anything you can do to create some kind of dialogue about your existing show is smart and savvy.
"The reasons not to do it I think solely come down to business reasons," he concluded.