Now new TV mega-series to promote `Ek Thi Daayan`
New Delhi: Trust Ekta Kapoor to come up with unique marketing strategies. For her new film co-production ‘Ek Thi Daayan’, she is launching a TV mega-series, through which eight TV actresses will promote the movie differently.
The show ‘Ek Thi Naayika’, to be aired on Life OK starting March 9, will be a 16-episode thrilling and spooky series.
All of Ekta`s favourite leading ladies from her top-rated TV series will be seen in this new and innovative television property. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Shariff, Mauli Ganguly, Shweta Tiwari, Kritika Kamra, Pooja Gaur and Ankita Lokhande.
"This is the first time ever that the biggest household names of television have come together to participate in a high-concept fictional series oriented at promoting a forthcoming film. This is creative marketing at its best," Ekta of Balaji Motion Pictures, said in a statement.
The show will also have an appearance by characters from ‘Ek Thi Daayan’, including a one by Bollywood actor Emraan Hashmi.
The movie ‘Ek Thi Daayan’, co-produced by Vishal Bhardwaj, is releasing April 8. It also has Konkona Sen Sharma, Kalki Koechlin and Huma Quereshi as part of its key cast.
On the show, Smriti plays a Gujarati woman, Sakshi essays the part of a Rajasthani woman, while Mauli plays a Bengali character. Kritika will play a Punjabi `kudi` from Chandigarh, and Aamna essays a Muslim protagonist from Uttar Pradesh.
Actress Shweta will appear as an Uttar Pradesh girl in ‘Ek Thi Naayika’, while Ankita will be seen in the part of a Maharashtrian girl, and Pooja will play a Delhi girl.
More from India
More from World
More from Sports
More from Entertaiment
- Ranveer Singh's act in 'Bajirao Mastani' stirred me: Hrithik Roshan
- Diljit Dosanjh is Ekta Kapoor's 'Super Singh'
- Good head of hair a real confidence booster: Priyanka Chopra
- Javed Akhtar turns 72, wife Shabana Azmi praises his 'magical persona'
- Shah Rukh Khan, Nawazuddin to promote 'Raees' in Dubai
- Bigg Boss 10: Marriage REAL, says Monalisa’s boyfriend Vikrant Singh Rajpoot
- Sunil Grover does a ‘Raees’ a la Shah Rukh Khan! See PICS
- Bigg Boss 10: Monalisa, boyfriend Vikrant Singh Rajpoot’s marriage ceremony to be held inside the house?
- Bigg Boss 10: Is this the special clause in Rohan Mehra’s contract?
- Priyanka Chopra talks about men in India and abroad on ‘Koffee With Karan’