New Delhi: Forget stepping out in the heat and purchasing the season`s best mangoes! Buy them sitting in the comfort of your home through home shopping channel HomeShop18, which has introduced the facility of delivering fresh fruit across 3,000 cities and towns in India.
The first fruit to go on sale on the channel is the mango.
"In our effort to reach out to mango lovers directly, we are delighted to introduce Alphonso mangoes as we enter the market for selling fresh fruits. With this venture of ours we aim to take the industry (home shopping) to the next level," Sundeep Malhotra, CEO, of a channel, said in a press statement.
Alphonso, one of the best known varieties of the fruit, is relished for its colour, fragrance and distinct taste. According to the channel, each mango available through it, is handpicked from the orchards of Devgarh, Ratnagiri, and checked for status of ripeness, smell and skin colour.
Talking about the need for retailing fresh fruit through TV, he added: "Advances in the areas of fresh fruit sales are opening up the avenues for many niche market segments thus this new business initiative. Recognising the evolving needs of our consumers, we have expanded our product portfolios and operations across the country."
The Alphonsos will be available in a pack of six for Rs.435, and a pack of 12 which will cost Rs.750. If customers are not satisfied with the quality, the mangoes can be returned as they come with a freshness guarantee.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.