Ritiesh teams up with Anurag Kashyap for commercials

Updated: Oct 25, 2010, 20:37 PM IST

New Delhi: Ritiesh Deshmukh is the latest Bollywood actor to join the advertising bandwagon and he will be seen in a series of commercials for Videocon Mobile Services, directed by Anurag Kashyap.

This will be the first ever television commercial for the actor lauded for his comic roles and Kashyap promises that the advertisements will make the viewers laugh out loud.

The campaign for Videocon mobile services` unlimited tariff plans were conceptualised by Prasoon Joshi, the National award winning ad guru-turned-lyricist.

"Shooting the ad campaign was definitely a new experience for me especially since this is the first time I have dealt with comedy as a genre. Coincidentally, it was also my first experience working with Ritiesh and Prasoon. I had great fun shooting with Ritiesh. Ritiesh is an easy-going person with a fantastic sense of comic timing," said Kashyap in a press statement.

The campaign, which consists of a series of five ad films, features Deshmukh in hilarious situations, where his calls get disconnected because of lack of call credit on his phone.

"Working on this campaign was definitely a fun-filled yet challenging experience. We all had a great time shooting the campaign. It was incredible working with Anurag Kashyap and Prasoon Joshi," said the actor.