Simon Cowell unveils £15m game show!

Last Updated: May 04, 2011, 18:16 PM IST

London: Music mogul Simon Cowell has launched the UK’s most expensive game show, Red or Black?.

Ant and Dec will host the show, which will cost 15 million pounds to produce, reports the Daily Express.

It will give seven lucky contestants the chance to win 1million pound each.

Anyone may apply to take part, starting Wednesday on the ITV website, until the deadline of Friday, May 13.

The initial 7,000 entrants will be whittled down by ruthless elimination heats.

They will watch celebrities performing extraordinary stunts and will have to forecast the outcome correctly.

ANI