London: Rapper Will.I.Am is working on a new technology-themed talent show.
The 37-year-old rapper, who is the innovation director for Intel, hopes this programme will be the `American Idol` for young tech wizards and will encourage them to develop new products and ideas, reported Contactmusic.
"Every year, companies like Google need more innovators, but there is no content celebrating them. The system thinks people are dumb and they don`t care. We have no desire to make them care.
"We need creative people working with broadcasters, making smart content to inspire people to be geniuses," he said.
The Black Eyed Peas star`s series is yet to be commissioned but he is in negotiations with several broadcasters to find a home for his concept.
"It will be great TV and great for society. It`s about educating and innovating at the same time; making content to inspire and to dream up the new future."