Liquor baron to give away short film awards at IFFI

Updated: Nov 29, 2010, 13:28 PM IST

Panaji: Business and liquor tycoon Vijay Mallya will give away the best short film awards, including an environment film award, at the 41st International Film Festival of India`s (IFFI) short film centre (SFC) here Tuesday.

"Mr. Mallya will be attending award ceremony as chief guest. The SFC concept has clicked well and it has given a platform for the documentary filmmakers. Mr. Mallya`s presence would give a boost to the concept," Manoj Srivastava, chief executive officer (CEO) of the Entertainment Society of Goa (ESG), a co-host of the festival, told reporters here.

The SFC has nearly 30 films in the race for the competition section, including 10 environment-based movies, which are vying for the Vasudha Award - a first state-sponsored award of its kind for green documentaries.

Mallya`s United Breweries (UB) group is one of the major sponsors of the festival with a contribution of Rs.50 lakh to the IFFI kitty.

His airline Kingfisher not only has a beer counter at the venue, but also sponsors Kingfisher Village, where entertainers put up dances and live music shows for the milling crowds.