No `Udaan` poster at India Pavillion in Cannes

Updated: May 14, 2010, 21:06 PM IST

Cannes, May: Anurag Kashyap production "Udaan"
may have figured in the official lineup at this year`s Cannes
-- the first time in seven years -- but surprisingly the film
did not find a place at the Indian Pavillion inaugurated here

The India Pavilion at the Festival De Cannes,
showcasing the country`s cinema to the world audience was
opened by Information and Broadcasting Secretary Raghu Menon
but there was not a single poster of director Vikramaditya
Motwane`s debut venture.

Instead, the Pavillion sported posters of India`s
wildlife, history and heritage.

"Udaan" is to screen in `A Certain Regard` at the 63rd
edition of the festival alongside films of veterans like
Jean-Luc Godard and Manoel de Oliveira. The last time an
Indian film was shown in the same section was Murali Nair
"Arimpara" in 2003.

"Udaan" is a story centering an abusive father-son
relationship starring new actor Rajat Barmecha and Indian TV
stars Ronit Roy and Ram Kapoor.

Bollywood actress Mallika Sherawat was also present
along with Indian Ambassador to France Ranjan Mathai, Director
of Film Festivals S M Khan, industrialist Prakash Hinduja,
producer-director Subash Ghai, Indian documentary maker S
Krishnaswamy, and Deputy General Delegate of the Cannes Film
Festival, Christian Jeune at the inauguration.

The Indian government has send a 45-member team to
market India as a prime film destination during the Cannes
Film Festival with an aim to attract well-known Hollywood and
European studios.

"The aim behind the strong government presence is to
promote India aggressively as a film destination in Cannes and
invite US and European film makers to shoot their films
here," a senior ministry official had said.