August: Lakmé, India`s No.1 beauty brand, announces Malini Ramani as the Grand finale designer for Lakmé Fashion Week (LFW) Winter/Festive 2010, scheduled from September 17 - September 21, 2010.
Malini`s association with Lakmé and fashion week goes back 10 years. Her first collaboration was one of the best remembered Lakmé Grand Finale themes, Mosaic. And, now she is back for LFW Winter/Festive to explore a space close to her distinct style, converging bohemian flamboyance and with laid back verve.
Lakme`s theme for this season is: "Gypsy Collection" for the Lakme Grand Finale by Malini Ramani.
The Gypsy Collection will bring together many influences from around the globe, inspired by Malini`s own journeys of stimulating inspiration.
As Designer Malini Ramani said "The Lakmé Gypsy collection is based on Lakmé`s winter palette dedicated to the Gypsy within us all. The Lakmé Grand Finale will see me working through a completely new point of view in the colors and influences that are impacting my journey though this collection. The gypsy spirit has caught me and I feel I am journeying beyond my familiar space in ways that have taken me by surprise as well. "
On the association, N. Rajaram, Vice President, Lakmé says "Lakmé through the years has constantly evolved to keep pace with the effervescent, ever changing Indian woman and present to her an exciting and everlasting beauty experience, through its exclusive range of products. This season, Lakmé will introduce the Gypsy Collection with designer Malini Ramani at the Lakmé Grand Finale. She is the perfect choice for the Lakmé Grand Finale, like Lakmé she has created a collection suited for the
modern Indian woman."