Collated by: Ridhima Mangal
Mumbai: It is raining fashion in the country! Close on the heels of India International Jewellery Week, Lakme fashion week begins on 16 th August. And Bollywood star Kareena Kapoor will be part of the garnd finale. The Lakme Fashion Week will see a bevy of stars and Bebo has been chosen as the face of Lakme ABSOLUTE.
She is the perfect celebrity to be the face for Lakme ABSOLUTE as she has everything to be the style icon and fashion ambassador to country’s finest fashion week.
The style icon will be part of the brand`s campaign and unveil the Absolute looks at the Lakme Grand Finale by Manish Malhotra at Lakme Fashion Week Winter/ Festive 2011.
Talking about being the face of Lakme ABSOLUTE, Kareena Kapoor said to a daily, "I`m very proud to be associated with a brand that introduced the concept of make-up to Indian women and today I`m excited to undertake this new journey with them.
Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need."
While speaking about the new products by Lakme she said, "One of my favourite products is ABSOLUTE Lip Last with its precision brush and I`m totally hooked on to the Plump and Shine glosses for the range of sensational colours it offers, there is something for every occasion.
As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it`s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look.
Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color ."
Farida Kaliyadan, General Manager - Lakme said to a daily, "We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions.
The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena`s confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for."