Mumbai: With a special campaign - Te3n It Around -- megastar Amitabh Bachchan has asked fans and audiences to join the journey of "TE3N" by coming up with innovative ideas for the promotion of the forthcoming film.
The 73-year-old took the digital route to ask fans for suggestions. In a special video, the actor is seen saying, "This time we want to know how you want to promote the film and market it."
Set in Kolkata, the film is about a crime that affects its three principal characters.
Amitabh plays John Biswas, a grandfather in relentless pursuit of justice for eight years, while Nawazuddin Siddiqui plays Father Martin Das, whose life was changed forever by the same crime that claimed the life of John's granddaughter.
Vidya Balan essays the role of a police officer named Sarita Sarkar, who swings into action when an identical crime happens eight years later.
"TE3N" is the emotionally explosive journey of these three people who find their fates intertwined in their quest for justice and redemption.
Amitabh and the team have taken the initiative to promote their film, in an all inclusive way. They wish that the audience drives the film's promotional campaign by taking part at all levels -- like the posters, music, information, and games, read a statement.
In the video, Big B says: "We want you to take 'TE3N' forward...how do you see it? What do you want to see next in a poster, song or a game? You can connect with us now in just three steps. Log on to www.te3nitaround.in, choose the activity you want to take part in and then submit your entry. Come be a part of TE3N'."
Produced by "Kahaani" director Sujoy Ghosh, the Ribhu Dasgupta directorial is set to release on June 10.