'Badlapur': Varun Dhawan's 'Jee Karda' song on Whatsapp!

Filmmakers these days come up with innovative strategies in order to promote their big screen projects. From making their presence felt on television shows to capturing the social media platforms—they do it all. Similar effort has been made by the makers of 'Badlapur'.

By Ritika Handoo | Updated: Dec 11, 2014, 09:57 AM IST
'Badlapur': Varun Dhawan's 'Jee Karda' song on Whatsapp!
Grab from the video

New Delhi: Filmmakers these days come up with innovative strategies in order to promote their big screen projects. From making their presence felt on television shows to capturing the social media platforms—they do it all. Similar effort has been made by the makers of 'Badlapur'.

The film's lead actor Varun Dhawan toook to micro-blogging site Twitter to post: “Send a text on number below on whatsapp and hear #JeeKarda free now!!!”

'Jee Karda' song runs in the backdrop of the trailer, which was well-appreciated by the viewers. 'Badlapur' has been helmed by Sriram Raghavan, and also stars Nawazuddin Siddiqui, Huma Qureshi,Yami Gautam, Divya Dutta and Radhika Apte in lead roles.

The film is slated to hit the screens on February 20, 2015.