New Delhi: Ranveer Singh and Vaani Kapoor's upcoming movie 'Befikre' has already created a strong buzz with its no strings attached chemistry. Now the duo has got a special gift from the largest micro-blogging site Twitter!
Yes, you heard that right! Twitter has launched the first-ever emoji dedicated to a Bollywood film 'Befikre'. Now, this certainly isn't a small surprise. The film has been grabbing many eyeballs over its unmissable kissing acts in all the posters between Vaani and Ranveer.
Helmed by Aditya Chopra, 'Befikre' will hit the screens on December 9, 2016.
IANS quoted Manan Mehta, Vice President - Marketing and Merchandising, Yash Raj Films, as saying: "Twitter is the ignition point of the entire marketing strategy of 'Befikre'. On 'Befikre', we have engaged and built an audience of relevant followers in the shortest time span.
"'Befikre' is the first Bollywood film to deploy the emoji and we are stoked with the audience response."
Pratiksha Rao, Head - Media Partnerships for Southeast Asia, Twitter, said that this is the first time Twitter has collaborated with a Bollywood movie for a special emoji.
"We are excited to continue partnering with Yash Raj Films on their unique use of Twitter for 'Befikre' and other upcoming projects," Pratiksha said.
(With IANS inputs)