New Delhi: Shah Rukh Khan's fans can hold their excitement as the trailer of the much-awaited film 'Raees' will be unveiled in the coming week.
Yes, you heard that right! National award winning director Rahul Dholakia is planning to launch the trailer in a never-seen-before way.
This time Miyan Bhai will be seen interacting with the audience in as many as nine cities and streaming will be done via 3500 screens across India.
Not only this, SRK will be accompanied by his versatile co-star Nawazuddin Siddiqui.
This highly anticipated movie of 2017 stars Pakistani beauty Mahira Khan as the leading lady.
The best part about this unique initiative is that Shah Rukh along with Ritesh Sidhawani and Farhan Akhtar have handpicked nine Indian cities, including Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga (Punjab).
While the trailer will be released in these cities, SRK will be seen interacting with the audience from the nine cities through video conferencing. The actor is very keen to reach out to as many people as possible and this approach sure seems to be an amazing way of doing the same.
A source added, "Its a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience".
Shah Rukh said, "We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas."
Produced by Gauri Khan, Ritesh Sidhwani and Farhan Akhtar under their banners Red Chillies Entertainment and Excel Entertainment the film will hit the big screens on January 26, 2017!
(with ANI inputs)