New Delhi: Yash Raj Films (YRF) Wednesday announced an expansion of their partnership with IMAX. The production banner will now release "Paani", as well as an additional YRF project, at IMAX theatres across India and other key markets.
The agreement was announced during the FICCI Frames 2013 here.
It brings the total number of films included under the expanded partnership to three, the first of which is the upcoming action thriller ‘Dhoom: 3’, which will open in IMAX theatres this winter.
‘Paani’ is a Shekhar Kapur directorial about water wars. The film will have a strong Indian and western star cast, headed by a young leading actor from India and a young leading actress from the west.
The project will be digitally re-mastered into the image and sound quality of the IMAX format.
"Since announcing the IMAX release of `DHOOM:3`, we`ve seen tremendous anticipation building among Indian moviegoers around this first-ever IMAX release of a Hindi feature film, and we`re excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, `Paani`," Aditya Chopra, chairman, Yash Raj Films Pvt. Ltd, said in a statement.
"We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they`ve experienced before," he added.
IMAX is aiming at expanding its Bollywood film slate, said Greg Foster, chairman and president, IMAX Entertainment.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.