Mumbai: Bollywood superstar Ajay Devgn and the makers of upcoming film 'Action Jackson' have been coming up with unusual ways to strike a chord with the audiences ahead of the film's release.
Directed by Prabhu Dheva, ‘Action Jackson’ also features Sonakshi Sinha, Yami Gautam and Manasvi Mamgai.
According to the official YouTube page of the movie trailer, ‘Action Jackson’ is Prabhu Deva’s new family entertainer that will set your feet tapping to its beat.
They makers decided to stream the launch event of the 'AJ song' live on video sharing website 'YouTube' to build up the excitement.
The high velocity Bollywood event started with the launch of the theme song, known as the AJ song.
Next in line, Ajay Devgn and Prabhu Deva promoted their video song.
Prabhu Deva shared his experience of filming the AJ song with host Salil Acharya.
Addressing the media, the director-actor duo talked about the movie experience and how hard they have worked to bring out the song as it is now.
Devgn complimented the director as the best dancer and director that Bollywood has.
The AJ song is a tribute to late pop singer Michael Jackson.
Sonakshi Sinha, who's the lead heroine in the film is also a lucky mascot for Prabhu Deva.
In the end, Ajay and Prabhu Deva posed for the shutterbugs in the AJ style which has become quite a rage now among the youth,
All in all the event was as grand as it could have been.
With the benchmark already set so high, the audiences have high expectations from the film and are waiting for something as entertaining and big as the song launch event.
Now it would be interesting to see whether the film is worth the hype created or not.
Watch the event here;