Mumbai: The music of `Luv Ka...` is wholly packaged for GenNext.The album contains six tracks with mainly rock-pop feels.
The music album kickstarts with "Freak out", which has already garnered popularity because of not only its music but it being the first song in Bollywood to use stop motion technology for the video.
Sung by Aditi Singh Sharma and Joi Barua, the rock-pop song is foot-tapping and moderately-paced. The whistle in the background is interesting and lends creativity to the track that basically talks about the various aspects and factors in the lives of teenagers today.
The next offering "Tonight" by Suman Sridhar, a slow, dreamy song about a young girl in love, has an undercurrent of jazz in the composition. Suman has crooned the song in a very different way making it stand out. A pleasing, entertaining number.
Then comes in the title track of the film "Luv ka the end", effectively playbacked by Aditi Singh Sharma.
The song`s basis is revenge that a jilted girl wants to take from her ex-lover and hence it is full of energy, epitomising her pain, angst and anger.
Rock elements are predominant and it is pacy with a strong orchestration. Aditi`s brilliant vocals give the song a character and make it a track to look forward to.
Next in line is Krishna Beura singing the weirdly titled track - "The mutton song".
This is an item number with a difference, not only because of its quirky lyrics but because the video will see a man, instead of a woman, shaking a leg on the song, wearing a woman`s attire.
The qawwali with a contemporary twist makes its presence felt because of its out-of-the-box lyrics and sounds. Not one that will have a long shelf life but will definitely raise eyebrows for a few weeks.
Ali Zafar then steps in to croon "F.U.N fun funaa" that starts with a bang. It is zippy, peppy, young and has both English and Hindi lyrics. The music is strong and Ali`s voice blends in, making the sounds to stand out more. A fun-filled number.
Then there is "Heppy budday beybee", which is not a song but just a couple of eunuchs wishing the girl in the film.
Ram liked the thought so much that he made stand-up comedian Jimmy Moses render this and incorporated it in the music album. It is less than a minute.
On the whole, a good soundtrack that will be accepted by its target audience - the teenagers. It`s got all the elements to appeal to the younger generation, from the music to the vocals and the lyrics.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.