Mumbai: Arjun Rampal, who got international pop icon Lady Gaga to perform in India last year, is collaborating with Percept Ltd to create a music festival in major cities, sources say. The ambitious venture is called Lost.
"Arjun and Shailendra Singh of Percept have brainstormed over months, working out the details of the music festival property. It will be modelled on the Glastonbury Festival in Somerset, UK. Artists and musicians of the stature of Elton John, U2, Madonna and Prince and Britney Spears and Rihanna are expected to come to India for the Lost festival," said a source.
Why Lost?
"Because Arjun and Shailendra felt that music lovers in India need a platform where they are lost to gain a sense of musical liberation," said the source.
Lost is expected to kickstart in the second half of the year. The music festival is being planned on a sprawling 30-acre stretch of land.
"Arjun and Percept want to create the largest most keenly-attended music festival in India. They start with the first concert in Mumbai and then proceed to have three festivals each year in different cities of the world…
"The idea is to bring the best musical talents from the world to India. Arjun has already started creating a bank of potential performers. The success of the Gaga concert last year has truly encouraged Arjun. He feels it`s time India acquired a global image for cultural and musical events," said the source.
The deal is expected to be officially announced next week.
Arjun and Singh remained unavailable for comment.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.