Nagpur: The much-hyped title track of Abhishek Bacchan starrer `Dum Maaro Dum` was launched at the India-South Africa World Cup tie here on March 12.
The track, which is being hailed as the next hit item number what with actress Deepika Padukone grooving to it, is the remixed version of the evergreen song from the 1971 film `Hare Rama Hare Krishna` starring Dev Anand.
Abhishek and Deepika alongwith the rest of the starcast of the movie, including Bipasha Basu, Prateik Babbar and Rana Daggubati, will attend the launch during the day-night match at the Vidarbha Cricket Association stadium at Jamatha, about 18 km from here, sources said today.
The city has been chosen to kick-start the film promotion since it is in the centre of cine business activities in Central Province and Berar (CP & Berar) circuit.
ICC Media and Communication Manager, James Fitzgerald, confirmed that the film`s title track would be launched during the match.