New Delhi: Filmmaker Anurag Kashyap, whose `Gangs Of Wasseypur` had a grand world premiere at the 65th Cannes International Film Festival, is set to have its music launch in a unique way - on mobile.
Prior to the sound-track`s release on the traditional CD, the album can first be heard on mobile phones thanks to a collaboration with telecom company Bharti Airtel and content provider Hungama Mobile.
The film`s music, composed by Sneha Khanwalkar, will be exclusively available for Airtel mobile customers for 10 days, starting May 26, via Hello Tunes and Airtel Radio.
"The music premiere of `Gangs of Wasseypur` first on the mobile platform speaks volumes of the changing consumption pattern among customers today," N. Rajaram, CMO, consumer business, Bharti Airtel, said in a statement.
"Be it music, movies, gaming, social networking or emailing - the discerning Indian customer is increasingly relying on the mobile phone for accessing content," he added.
"’Gangs Of Wasseypur’", a two-part series features an ensemble cast including Jaideep Ahlawat, Manoj Bajpai, Nawazuddin Siddiqui and Richa Chadda in key roles.
The movie is slated to release June 22.