London: Rock band The Beatles has shown their support in the fight against piracy by allowing their music to be used in a new campaign.
The legendary group, instrumental in the global explosion of 1960s pop culture, is providing the soundtrack to a short film designed to raise awareness of how to consume music responsibly, reports Sky News.
The animated film follows the life of a central character, looking at how he grew up listening to The Beatles and how it has marked the various milestones in his life.
‘Why Music Matters’ campaigners claim that if there was not a sustainable system in place through the sale of music, that supported and allowed people to have a career, bands like The Beatles may never had existed.
The campaign, which was started in 2010, has already received a high level of support from the music industry.