Music2Deal to take an Indian delegation to POPKOMM Music Festival 2010

Spicezee Bureau

Delhi: It’s news for all those desi rock stars out there, for German-based music networking will soon be taking an Indian delegation to POPKOMM Music Festival 2010, an integral part of the mostly Europe-dominated Berlin Music Week.

This delegation will comprise of an Indian band and a regional music labels, which will open the showcases at POPKOMM 2010. This band will be picked through ‘PLAYATPOPKOMM’ – an online contest organized by Music2Deal, India.

According to Dr. Ralf Kleinhenz, Managing Director of Popkomm, “We look forward to welcoming India at Popkomm this September in Berlin. India’s participation in Popkomm will be its first in a European music trade fair. We are confident that Indian companies will establish important contacts in the European market.” Asia Pacific MD Sudhir Shreedharan said, “Popkomm 2010 is a big step for India. It is a golden opportunity to take Indian music to previously unexplored European Markets.”

“PLAYATPOPKOMM” will invite registrations from bands/artistes all over India, as also artistes of Indian origin living abroad. A special page created on the website - will continuously update all the participants and also upload the music by bands that qualify for the final round. This will make sure that bands continue to get promoted even as the contest continues, so even the ones that don’t make it to Popkomm get their music showcased on’’ continued Shreedharan.

Explaining the basis on which the candidates will be chosen, Shreedharan added, “It’s not just about good music. It’s about stage presence and the ability to woo the western audience to make Indian music a memorable experience for them. Performing at an event of this magnitude is definitely no easy task and this requires an export-ready, versatile band.’’

“It is very good to hear that there is an Indian delegation visiting POPKOMM. Having a band at the show increases India`s visibility and impact. India has a rich and vibrant music heritage and POPKOMM would be the ideal launching pad,” Deepika Unni the representative of Berlin Trade Fairs, Indo-German Chamber Of Commerce said.

Indian recording labels can contact Music2Deal India by sending an e-mail to and bands can send in their music to Music2deal India at

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