New Delhi: `Bulla Ki Jaana` singer Rabbi Shergill is back after a period of 5 years with his brand new studio album titled `3`, signifying his third offering.
Universal Music and UTV Bindass have tied-up for a hunt for the lead face to feature in the video of the first single, `Ganga`.
"The Ganga we`re looking for is an urban-tribal, demolisher of conventions, a wild & free spirit. She lives off the land, steals from the city, talks to bears and catches her fish with songs. She plays with the river`s currents and listens to what the cosmos whispers in her ears. She is the unquestionable flow. Ganga," Shergill said.
"Rabbi is one of the few voices in the non-film space that stands out because of his ability to write lyrics that instantly makes him one of the intelligent musicians around. The UTV Bindass Ganga hunt is the first time a non film artist will get this kind of innovation and scale from a national youth network," said Devraj Sanyal, MD Universal Music, India.
The new album will be released this February.