London: English Rock band Coldplay have invested in a flashing wristband business and will get fans to wear them during their concerts to increase audience participation.
The "Fix You" rockers, which consists of members Chris Martin, Guy Berryman, Johnny Buckland and Will Champion, have teamed up with electronics firm RB Concepts for the venture, reports contactmusic.com.
"It is huge to be working with Coldplay. The next move would be to have the wristbands at sporting events and night time events. The big thing is audience participation, this means bands can relate more to the audience," RB Concepts boss Clive told The Sun newspaper.
"We are looking towards using it at the London Olympics in 2012," Clive added.