Jay-Z to launch his own YouTube Channel

Last Updated: Oct 08, 2012, 10:04 AM IST

London: Rapper Jay Z will launch his very own YouTube channel with a live stream of his final night of performance in New York.

The channel, titled Life + Times, will be the latest addition to his multi-million dollar business empire and has been set up as an offshoot of his own blog of the same name, reported a website.

The online channel will act as a springboard for Jay Z to upload original video footage and will include a behind the scenes mini-series about the Brooklyn Nets (the NBA team he owns shares in) called The Road to Brooklyn.

The channel is a joint collaboration between Jay and IconicTV.

"The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth," said Iconic`s co-founder and chief creative officer Michael Hirschorn.

PTI